Interview with Pascal Ränsch

Pascal Ränsch

Director Technologies & Systems
 

What is so different and special about IOMA technology?

The IOMA engineering teams come from different technological fields such as aeronautics, telecommunications, medicine, etc. We are able to use the knowledge available in each of these areas on a daily basis to extract concepts and bring them into the field of cosmetics.

Alongside this, the IOMA engineers collaborate daily with the best teams of dermatologists, both at the hospital and research level, as well as with Eric Viviant’s IOMA Skincare Department.
These multiple interactions enable us to extend the boundaries of understanding regarding the way skin functions and all of its different characteristics.

What made you want to apply new technology to women’s beauty?

The world has changed. Technology is all around us: cars help with our security and comfort; telephones accompany us in our daily tasks. So we asked ourselves how we could use technology to help every woman daily act on behalf of her beauty.

The IOMA technologies capture what is written inside the deepest layers of the skin and detect and reveal its needs as they evolve throughout life. In this way we are able to give every woman at every instant exactly what is best and most effective to treat her skin and give her the radiance she deserves. The objective eyes of our skin measuring devices help her in her choice of products and, via the follow-up on the changes taking place in her skin, demonstrate the superiority of IOMA Skincare.

In what way is the IOMA Link skin measuring device the outcome of 10 years of technological research?

The IOMA Link skin measuring device is a real revolution at the point of sale: every woman can find out, whenever she wants and free of charge, every single detail about her skin.

IOMA Link is intelligent, precise, and meticulous as well as playful, simple and aesthetic. IOMA Link integrates everything we’ve learned, discovered and invented over these past 10 years:

• 2 probes, which take several different measurements, to analyse with unquestionable precision the skin’s imperfections.
• Powerful computer programmes capable of recommending a completely personalized treatment and even specify the amount of serum needed to formulate the Bespoke Youth Rituals Kit.
• Unique communication and interconnection solutions: with IOMA, you can always track the history of your skin’s evolution whenever you wish.
• Taking into consideration specific constraints connected to the retail selling space: IOMA Link is the first to be able to entirely integrate into the permanent design at the point of sale.

What are your projects for the future?

We will continue along the same path we started on over ten years ago. Revolutionise and modernise cosmetics. Observe and listen to women, help beauty professionals, offer new innovations to make life more beautiful. Skin is precious. We feel it’s our duty to give it what it deserves.