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N°1 in
Personalized Cosmetic

IOMA offers treatments with proven efficiency, created and formulated
from the IOMA skin atlas, with an exceptional database of over 1 million
diagnostics, which continues to grow each day.

IOMA means "mine". Just read in the opposite direction.

IOMA is cosmetics for you, for your skin alone

IOMA, perfection for your beauty.

The 5 key words

  • Hyper personalisation powered by technology
  • High-Tech diagnosis
  • Synergy of active ingredients
  • Proven results
  • Made in France

The key figures


Every minute

In France, a woman
chooses IOMA for
her beauty



countries where the
IOMA brand is present






active ingredients used
in synergy



diagnostic and
tailor-made formulation
deployed worldwide


Over a billion

possible combinations
of treatments


Over a million

skin diagnostics
performed in 10 years


40 million

euros have been dedicated to technology research since 2010, and investments continue

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    Marionnaud - Paris Champs Elysées
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    Beauty Success - La Rochelle
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    Paris Saint-Germain - IOMA Boutique
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    Coruña - Farmàcia Castro
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    Kuala Lumpur - Robinsons
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    Paris Haussmann - Galeries Lafayette
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    Singapore - Robinson's
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    Jakarta - Seibu

The key dates

  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
IOMA customer experience rewarded
AS Watson rewards IOMA at the Global Suppliers Awards 2020 with the award for "Best Partner in the Customer Experience". IOMA Paris is rewarded for its precursor skin diagnosis and for the introducing technology in the beauty sector with, in particular, IOMA In.Lab, the tailor-made skincare formulation device.

Ma P'tite Crème, for children's skin
IOMA launches IOMA Kids and Ma P'tite Crème, a moisturizing and protective cream with a delicious strawberry scent, for children from 3 years old. This COSMOS ORGANIC treatment is certified by ECOCERT Greenlife according to the COSMOS standard.

IOMA Paris x Galeries Lafayette Haussmann
The brand settles to Galeries Lafayette Paris Haussman for 2 months and opened an ephemeral corner in the heart of the beauty area of the famous Parisian department store. Diagnostic devices, mini treatments and formulation of tailor-made products: the perfect opportunity for tourists from around the world and Parisian visitors to discover the brand N°1 brand in Personalised Skincare.

Mon Sérum, the personalized and multidimensional serum
With Mon Sérum, you no longer have to choose. Born from IOMA In.Lab technology, Mon Sérum is made to measure and acts, at the same time, on all dimensions of the skin.

Touch & Protect, the moisturizing cushion cream
IOMA launches, within its Illumine range, Touch & Protect, a cushion cream with high protection against dehydration and sun protection SPF50+ PA++++, in an ultra-practical nomad box.

IOMA turns up in luxury spas throughout France
The luxury SPA in the five-star Hôtel du Castellet and the luxury SPA in the five-star Georges Blanc Vignes de l'Hotel Rouge et Blanc are part of the IOMA cabin treatment offer.

City Mist, the hydrating mist treatment
IOMA launches City Mist, a "new generation of product" which comes a mist and can be sprayed throughout the day to hydrate the skin and act as a protective shield. This travel-sized moisturizer protects the skin of active women living in cities who are exposed to the dangers of pollution and blue light.

IOMA comes to Eastern Europe
The brand is once again joining forces with its long-standing partner Marionnaud, and is now present in the Czek Republic, Slovakia and Hungary.

IOMA launches its Personalized Cosmetics concept in Germany
The brand signs partnerships with two leading partners in the perfume market and launches its roll out in Germany.

IOMA establishes its presence in pharmacies in Luxembourg and Belgium
IOMA expands into pharmacies in Luxembourg and Belgium. The arrival of the #1 brand for customization ushers in a completely different approach to customer care in pharmacies.

IOMA to conquer China
Present in Asia since 2013, IOMA is now expanding into the Chinese market. Sales of IOMA products to the Chinese are made possible through its presence on the international e-commerce platforms like ToaBao and Tmall and will accelerate throughout the year 2019. - Beauty Miracle Capsule, reveal your beauty from the inside
After the success of Collagen Renew, the revolutionary encapsulated anti-aging treatment, IOMA introduces Beauty Miracle Capsule, a treatment that improves the skin on the face and body, and also improves hair and nails. Results are visible after nine weeks of use, and it's even more effective after a 14-week course of treatment.
Sublime Stick 2 in 1, the anti-wrinkle pen with a double tip
This all-new concept, the Sublime Stick 2 in 1 acts like a magic wand to magically wave wrinkles away. This double-tipped pen can be used on-the-go, for touch-ups throughout the day. It treats deep wrinkles with its Targeted Anti-Wrinkle formula and blurs them softly with its Intense Wrinkle Filler formula for immediate, stunning results.

Ma Crème In.Lab celebrates its 1-year anniversary with a new 30 ml format
One year after its launch, the tailor-made treatment Ma Crème x IOMA In.Lab, is now available in a 30 ml format. This more accessible size brings the luxury of having a unique treatment packaged before your eyes within reach of a greater number of people.

29th edition of the Cosmétique Mag Oscars of Beauty awards
My IOMA In.Lab x Cream convinced the 2018 edition of the Cosmétique Mag Jury with its personalized approach. The flagship product, Ma Crème In.Lab, was awarded the Cosmétique Mag 2018 Oscar in the Face Care category in selective distribution and was also voted "Jury's Favourite" by the leading media brand in the beauty sector.

Marionnaud Beauty Awards - Italy 2018
The IOMA brand was honoured at the Store Manager Forum Marionnaud Italy: IOMA In.Lab won 1st prize in the Facial Care category for its tailor-made Ma Crème treatment. IOMA also won 2nd prize in the New Care category with its Booster jeunesse and 2nd prize in the Sun Care Product category with Cell Protector.

Youth Booster, The New Must-Have
New design, new scent... This cult skincare of IOMA has been redesigned to let all of us benefit from its unequalled technological feat: an easy-to-use, high-tech lid that can test the hydration level of your skin! It’s technology for your skin!

The "Best in technology Innovation" Prize
This prize awarded by A.S. Watson (the world's largest distributor, whose chains include Marionnaud, Watson, Ici Paris XL, Perfume Shop, and Superdrug), honors the extraordinary breakthrough of IOMA In.Lab that has revolutionized premium personalized skincare!

The Best Corner in Hong Kong!
The number one brand in personalized cosmetics now has a luxury address in HK, in the prestigious Sheung Wan Department Store.

IOMA Paris reinvents MA CREME
In one minute flat, customised MA CREME is prepared before your eyes with IOMA In.Lab! Never before has customisation gone this far.

IOMA Paris increases its presence in Asia
After Taïwan, IOMA is now present in Malaysia, Hong Kong and most recently in Iran.

IOMA Paris is introduced in the Middle East
With the opening in Qatar in June, IOMA established itself in the United Arab Emirates (Abu Dhabi and Dubaï) and in November at Areej, Bloomingdales and Harvey Nichols.

IOMA Paris launches its first fashion combination for Christmas
The IOMA X .Kate Lee Christmas Case combines Paris' chic and the world of leather goods. Kate Lee has a best-seller with IOMA Lip Lift !

IOMA Paris celebrates one year with La Boutique!
Located in the heart of Paris, in the Saint-Germain district, La Boutique IOMA Paris has just celebrated its first anniversary along with many personalities and loyal customers.
IOMA Paris opens its first store in Paris
Located in the heart of Paris at 77 boulevard Saint-Germain, the first IOMA Paris store is a genuine techno-temple dedicated to beauty.

The launch of IOMA Paris in Taiwan
Following the success of IOMA Paris in Indonesia and Singapore, IOMA continues to expand in Asia by entering the Taiwanese market.

IOMA Paris consolidates its position among the network of pharmacies throughout France
IOMA Paris extends its distribution network, selecting pharmacies involved in the over-the-counter drugs and personal hygiene products and the beauty sector.

IOMA Paris innovates with the IOMA A MOI app
The app attracts new fans each day, with up to 15,000 users recently!

IOMA Paris continues to expand in Spain and Portugal
Working with its long-standing partner Marionnaud, IOMA Paris is continuing to expand in Spain and Portugal.
Present in 17 countries and 3 continents through 1,500 sales outlets
In 5 years, IOMA has managed the feat to set up in 17 countries and 3 continents with 3 models: pharmacies, department stores and perfumeries. In total, 1,500 sales outlets offer IOMA care.

2,200 skin diagnostic devices deployed worldwide
IOMA has networked 2,200 skin diagnostic devices worldwide, capable of continuously feeding the data in the IOMA Skin Atlas.

10,000 users for the IOMA A MOI app.
The IOMA A MOI app. has reached 10,000 users worldwide.

Launch of one of the first facial treatment sites in the world in terms of the number of references proposed
IOMA created its first e-commerce site with the possibility of making personalised treatments from among 80 514 formulas and 50 pre-prepared products. The IOMA site is one of the leading face treatment sites in the world in terms of the number of products available.
IOMA has reached 1,000 outlets in the world after further growth:
- opening of the first flagship IOMA Revelation in Jakarta, Indonesia, a unique area of over 60 m2 with all IOMA technology.
The deployment of the brand continues in the department stores Seibu and SOGO in Indonesia and also in Tangs and BHG Bugis in Singapore
- deployment of the brand in Italy, Russia and the flagship stores of the Boots brand in the UK.
- launch of travel retail at Geneva airport.

Launch of the IOMA A MOI mobile app
IOMA is launching the first mobile app. to give the UV index wherever you may be for the next 48 hours.
New international growth
IOMA is opening its first store in Asia, in Singapore on the famous Orchard Street at Robinson.
IOMA continues its growth in Europe and is now present in Belgium, the Netherlands and Luxembourg.

Strategic partnership with Unilever
To accelerate its deployment in Asia and its research capabilities, IOMA is forming a strategic partnership with Unilever.
Creation of the IOMA corner at Harrods
IOMA launches its first corner in the most famous department store in the world, Harrods, in London.

Launch of the brand at Marionnaud in Austria

Presence in over 500 perfumeries in France
Less than two years after its launch, IOMA is now present in 500 perfumeries in France.
Launch in Marionnaud perfumeries
After unprecedented business results in 3 test perfumeries, IOMA opens at Marionnaud with a diagnostic device in each perfumery.

Launch of the brand in pharmacies in Spain.
Creation of the brand
Jean Michel Karam – partner at Vera Strubi, the creator of the famous Angel perfume by Thierry Mugler, has created the IOMA treatment range (meaning mine backwards). A new cosmetic is born: personalised cosmetics.

Launch of IOMA in Beauty Success perfumeries
Beauty Success is the main partner of IOMA; its success was immediate and its listing was extended to the entire network.
Independently verified
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