Cleansing your skin every evening is essential to remove impurities that have built up during the day and to care for your skin by helping it repair and regenerate overnight. In fact, it is a deep cleansing step. For a complete makeup removal routine, start by cleansing your eyes with Fresh Gel Eye Makeup Remover to remove makeup and avoid black mascara residue. This step also helps protect your lashes and eyelids. Next, apply Moisturizing Cleansing Milk or Gentle Cleansing Cream all over your face. Finally, to complete the cleansing step, apply Moisturising Skin Care Water or Cleansing Foam and massage in gently in circular motions.